Monday, December 12, 2005

I Know You Are, But What Am I?

Oh, good grief.

From the ESRB website (http://www.esrb.com/about_updates.asp#12-6-05):
NEW YORK - The Entertainment Software Rating Board (ESRB) today assigned a failing grade of "F" to the National Institute for Media and Family (NIMF) for its seriously flawed Video Game Report Card released last week.

How remarkably mature of them. Dualing report cards. How junior high school.

Here's more:
"In recent years, the report card concept has become increasingly arbitrary, simple-minded, and silly, more of a headline-grabbing tool than a parent-helping tool, and NIMF's 2005 report card continues that disappointing tradition," said ESRB President Patricia Vance.

Do you mean headline grabbing as opposed to you issuing this press release? Because I'm kind of confused as to the difference, since you're both issuing report cards and everything.

So the ESRB used to just act like idiots, but now they're acting like assholes. I guess this is what they call a "new strategic direction."

Seriously, though, does Patricia Vance have anything approaching a clue? Does she somehow think that acting like a seventh grader is going to positively influence public opinion?

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